Ceremonial Grade · Ibi, Gifu Japan

HANA MATCHA

Rooted in Ritual. Made for Now.

Stone-ground in the misty hills of Gifu Prefecture. The matcha you will take pictures of - then actually drink.

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01
01
Tasting Profile

WHAT DOES IT TASTE LIKE? Surprisingly Good.

01
Aroma
Fresh grass & sweet steam

🌿
02
Flavor
Umami-forward, creamy finish

03
Texture
Silky, ultra-fine powder

🪨
04
Color
Vivid emerald green

🌸
05
Aftertaste
Long, sweet lingering

🍵
Umami
Bitterness
Sweetness
Creaminess
Color Vibrancy
Matcha preparation
The Ritual

HOW TO BREW

Your Perfect Bowl
1
Sift
Add 1–1.5 tsp through a fine sieve into your bowl.
2
Add Water
Pour 2–3 oz of water. Never boiling.
160–175°F / 70–80°C
3
Whisk
Brisk W motion for 20–30 seconds until frothy.
4
Enjoy
Sip slowly. Take the photo. This moment is yours.
Tea fields in Gifu Prefecture
岐阜
Origin Story

IBI,GIFU

Where It All Begins

Tucked into the misty mountains of Gifu Prefecture, the Ibi valley is one of Japan's most exceptional tea-growing regions. Cooler temperatures, high humidity, and rich volcanic soil create the perfect conditions for shade-grown matcha with extraordinary depth.

3
Weeks shaded
1st
Flush only
100%
Single origin
March
Shading begins
Covered for 3 weeks, blocking 90% of sunlight. Triggers a surge of L-theanine and chlorophyll.
Late April
First flush harvest
Only the youngest leaves are hand-picked. First flush = peak flavor, peak color, peak everything.
May
Stone-ground slowly
Ground on traditional granite stone mills at low RPM. One mill produces 40g per hour.
Always
Shipped to your door
Direct from Shirai Seicha to Studio 1414 in Los Angeles. No middlemen, no mystery.
Hana Matcha · Studio 1414

HANAMATCHA

Ceremonial Grade · Ibi, Gifu

Stone-ground in the mist-draped valleys of Gifu Prefecture by Shirai Seicha. Shade-grown for 3 weeks, first flush only. The matcha you will take pictures of, then actually drink.

🌿
100% single origin · Ibi, Gifu Prefecture
🪨
Traditional stone-ground · ultra-fine texture
🌸
First flush harvest only · shade-grown 3 weeks
No additives · vegan · gluten-free
★★★★★ 4.9 · 128 reviews
$32.00

30g tin · Free shipping on orders $50+

Qty
1
🌿 Vegan & GMO-Free
🇯🇵 Direct from Japan
📦 Ships in 2–4 days
↩️ 30-day returns